About Frontier Touring
Frontier Touring is one of the most respected, long-standing, and proactive concert promoters in Australasia. Formed in 1979, Frontier has had a fundamental role in entertaining Australians and New Zealanders across four decades.
Founded by the late Michael Gudinski and part of the Mushroom Group of Companies, Frontier Touring has developed into one of the most highly respected touring companies in the Southern Hemisphere and continues to produce some of the most memorable tours to ever visit "down under".
Since forming, Frontier Touring has toured some of the worlds most established and up and coming artists. Many of the most successful tours were the result of years of planning and the gradual (or sometimes meteoric) increase in venue size from tour to tour over the span of an artist's career.
1989 saw a major coup for Frontier Touring with the Frank Sinatra, Sammy Davis Jr. and Liza Minnelli Ultimate Event shows in Sydney and Melbourne. The shows, which were overwhelmingly well received in Australia, sadly proved to be Sammy Davis Jr.'s last trip down under, with the performer passing away the following year.
Frontier Touring continued to raise the bar on tours to Australasia presenting the biggest concerts in the history of Australian rock music with the Guns N' Roses tour at Eastern Creek, Sydney (71,000) and Calder Park, Melbourne (66,000) in 1993. These events have been hailed as the best run, organised and most trouble-free concerts ever. It was to be less than a year, however, before Frontier was to top this incredible success with Madonna's Girlie Show Tour - an event that saw the realisation of five years of planning. It was without doubt the biggest tour Australia had ever seen, with more than 500,000 people attending.
In 2003 Frontier Touring continued to predict trends ahead of the rest. When the name Norah Jones meant little to anyone, Frontier had her signed and committed to tour Australia. Eight Grammy Awards later, with sell out shows across Australia and the world, Norah Jones is now one of the most successful artists this decade, returning in 2005 for a major arena and winery tour.
2005 was another massive year for Frontier with Rod Stewart, Bryan Adams, Michael Franti, Xzibit, Diana Krall, Ben Lee, John Legend, Norah Jones, Green Day, Simple Plan, Velvet Revolver, The Dears, Death From Above 1979, Madeleine Peyroux, Dogs Die In Hot Cars, The Used, Foo Fighters, John Fogerty, Black Eyed Peas, and many, many more gracing our shores. 2005 also saw the sudden shock postponement of Kylie's 20 concert Australian Showgirl tour after she was diagnosed with cancer. Determined to complete the tour, Kylie announced rescheduled dates for her revamped Showgirl Homecoming Tour just 12 months after her diagnosis, much to the delight of the tens of thousands of fans who had held onto tickets.
2006 proved to be another huge year for Frontier as the company continued to grow and strengthen its position as Australia and New Zealand's leading concert promoter. James Blunt, Taking Back Sunday, David Gray, Split Enz, Dashboard Confessional, Arctic Monkeys, The Countdown Spectacular, Rockstar - Taste Of Chaos 06, The Strokes, and the Foo Fighters at Sydney Opera House were just a sample of the exciting and diverse talent that toured under the Frontier banner.
Billy Joel, Kylie, AFI, Rise Against, Modest Mouse, Tenacious D, Madeleine Peyroux, Lionel Richie, Tim Finn, The Killers, Crowded House, Arctic Monkeys, Christina Augilera, Kaiser Chiefs, Snow Patrol and many more headed to Australia in 2007, which Justin Timberlake's FutureSex/LoveShow tour had audiences and critics alike declaring it the tour of 2007.
2008 was a huge year for Frontier, with the company scoring the coveted #1 Australasian Promoter spot. With over 40 tours across the year Australian and New Zealand audiences were entertained by some of the world's most exciting artists, including PJ Harvey, Rod Stewart, The Police, Maroon 5, Foo Fighters, Simple Plan, Snow Patrol, Billy Joel, Crowded House, Sting & Edin Karamazov, Anti-Flag, MGMT and Kylie.
In the 2008 Pollstar End Of Year results, Frontier continued it's reign as Australasia's #1 Concert Promoter, coming in the number 15 spot Internationally with its closest Australasian competitor coming in at 27.
2009 followed suit for Frontier, bringing spectacular tours including Kings of Leon, The Black Eyed Peas, Leonard Cohen, The Veronicas, MGMT, Rise Against and Fall Out Boy amongst many others to the Australian and New Zealand concert going public. A significant event for Frontier Touring in 2009 was helping stage Australia's groundbreaking Sound Relief event. Melbourne's event - held at the iconic MCG - drew over 80 000 patrons, cementing it as the largest concert event in Australian history. Bringing together artists including Midnight Oil, Split Enz, Hunters & Collectors, Kings of Leon, Liam Finn and Bliss N Eso, Sound Relief was an event most of Australia will remember for some time to come.
2010 saw Frontier Touring turn 30 and celebrate our 500th tour with the illustrious Tom Jones and an array of massive tours including Leonard Cohen, Eagles and many more. Frontier Touring also had the first show in a new Hanging Rock concert series where the incomparable Leonard Cohen took his infamously serene performances to the iconic Hanging Rock in Victoria's Macedon Ranges.
In 2011, Frontier continued to tour the finest homegrown and international stars with the year seeing the return of Kylie, Kings of Leon, Bryan Adams, Lionel Richie, Stone Temple Pilots and Foo Fighters to name a few, as well as the Australian & NZ live debuts of a new crop including Sleigh Bells, Bruno Mars and Justin Bieber. Frontier also released a comprehensive poster book, 'Every Poster Tells A Story: 30 Years Of The Frontier Touring Co.' to commemorate the 30 years in operation, a compendium of artwork from Frontier's 500+ tours documenting the evolving live touring and graphic poster design landscape which has led us to this point.
2012 heralded the return of international favourites, including shows from Maroon 5, James Morrison, The Script, Rod Stewart, Hall & Oates and Arctic Monkeys. The locals also set stages on fire, with The Temper Trap and The Jezabels both headlining shows across the country. On headlining debut were up-and-comers including Ed Sheeran and alt-J, who both put on shows to remember (and the public did, with both artists returning in 2013!). We saw Kylie return with her ‘Anti-Tour’, which sold out in minutes, forcing added late night shows in Melbourne and Sydney. Finally, in December, with anticipation running high, the legendary Morrissey played his first Australian shows in more than a decade, reminding fans what he was all about.
2013 saw great success for both Frontier and touring artists with the debut Australian shows of a number of exciting acts. These included sought-after shows from the likes of Imagine Dragons, Robert Delong and Bastille. Mercury Prize-winners Alt-J had to come back for more in July, with their February shows selling out quickly. Similarly, the response to Ed Sheeran in 2012 had been so great that he came back to play ten shows in late February/early March. Australian music also featured, with Bliss N Eso and Jimmy Barnes playing killer shows, and we were graced with the presence of legends in the form of Bryan Adams’ arena tour and Bruce Springsteen & the E Street Band’s ‘Wrecking Ball’ tour, which saw tickets sell out at a record pace. The year ended on a high, with Taylor Swift’s ‘Red’ stadium tour - the first across Australia by a solo female artist in 20 years.
In 2014 we partnered with Future Music Festival, touring a massive line up including Deadmau5, Macklemore & Ryan Lewis, Phoenix, Hardwell and Eric Prydz amongst so many more huge acts across Australia. Arctic Monkeys performed their biggest tour of our shores yet, we welcomed Bruce Springsteen & the E Street Band back Down Under following massive demand for their 2013 Wrecking Ball Tour and the greatest rock'n'roll band in the world The Rolling Stones brought the 14 On Fire Tour to Australia and New Zealand.
In 2015 alone we toured 58 tours made up of 256 shows including the Eagles, Foo Fighters, Drake, alt-J, Kylie Minogue, Chet Faker and Rod Stewart amongst so many more. We wrapped up the year with 41 shows in a fifteen day period from Taylor Swift, Ed Sheeran, Sam Smith, Rise Against, Rudimental, Lucinda Williams, Thurston Moore Band, Bully and One Electric Day. The one and only John Farnham played our final concert for the year, performing at Sydney's Qantas Credit Union Arena before its closure.
2016 saw Frontier Touring simultaneously holding the music attendance records for all four of Melbourne’s Olympic Park venues. The first ever RNB Fridays Live was a huge success with an epic line-up featuring some of RNB’s biggest names touring Australia to sold-out crowds. We had our first foray into magic with Dynamo’s ‘Seeing Is Believing’ arena tour, and saw the return of a host of international favourites including Disturbed, Garbage, Ryan Adams and Morrissey. Local favourites The Temper Trap, Troye Sivan and Vance Joy wowed their audiences, while Frontier Comedy took it up another level with shows from some of comedy’s finest including Eric Andre, Rosie Waterland, Alex Williamson and Em Rusciano.
2017 started with a New Zealand tour from stand-up heavyweight Jim Jefferies and wrapped up with two epic arena shows from Muse. In a jam-packed twelve months, we were treated to a variety of homegrown and international talent including Bruce Springsteen and the E Street Band, Justin Bieber, Julia Jacklin, Dan Sultan, Midnight Oil, Orchestrated, RNB Fridays Live, Lorde, Harry Styles and Paul Kelly to name just a few! 2017 also saw one incredibly acclaimed and revered artist return to Australia and New Zealand for the first time since 1993 – Sir Paul McCartney attracted sold-out crowds and rave reviews across seven unforgettable One On One shows in December. Frontier Comedy had a huge year as well with the first ever Mardi Gras Comedy Festival, a huge run of artists on the festival circuit, and hilarious headline tours from the likes of Chris D’Elia, Alan Cumming, Rosie Waterland and Effie The Virgin Bride among many more.
2018 saw Frontier Touring achieve a record-breaking year with some of the biggest tours in Australian history. We welcomed over 50 tours to our shores, including the likes of Celine Dion, Why Don’t We, Queens Of The Stone Age, King Princess, Sam Smith, Paul Kelly, The Rubens, Vance Joy and British superstar Ed Sheeran to name but a few. Our dear friend Ed broke countless records, with more than one million tickets making it the highest-selling single concert tour in Australian and New Zealand history. The third instalment of RNB Fridays Live brought an epic line-up (inc. Usher, Salt N Pepa + more) to five packed-out stadiums across Australia, while in Frontier Comedy’s biggest year to date, we welcomed the likes of Alex Williamson, Alice Fraser, Khaled Khalafalla, Titus O’Reily, David Baddiel, Christian Hull, Brad Williams and Jim Jefferies (+ more!) to the stage.
Frontier Touring kicked off 2019 by debuting So Pop, the ultimate throwback concert with the biggest names of 90s pop including Aqua, Vengaboys, Blue, B*Witched + more. Wrapping over 80 tours, we welcomed a huge line-up of international talent including Bastille, Jess Glynne, Lily Allen, Arctic Monkeys, Eagles, Bryan Adams, The Chemical Brothers, Why Don’t We and Khalid. Shawn Mendes was well worth the wait, touring his third album over a year after the shows were first announced. Julia Michaels and Tom Walker hit our shores for the first time, while The Saboteurs (aka The Raconteurs) made an epic return for the first shows since 2011. Australian superstars Kylie Minogue, Dean Lewis, Ian Moss and G Flip packed out venues, while our fourth RNB Fridays Live and Friday Jams Live raised the bar with legendary icons like Janet Jackson, Black Eyed Peas, 50 Cent, Jason Derulo (and more!) throwing the hottest party of the year. Continuing the trend, Frontier Comedy had a massive year touring comedy’s finest, including Conan O’Brien, Jeff Green, Amos Gill, Demetri Martin and Em Rusciano (to name but a few).
2020 kicked off with a bang, with Mac DeMarco, Vampire Weekend, Of Monsters and Men, JoJo Siwa, Elton John, Fatboy Slim, Home Free, Billy Idol, Mahalia, Bastille, Gladys Knight, The Parov Stelar Band, MIKA, Wiki, Tool, Aldous Harding, a-ha with Rick Astley, Patty Griffin, Alex Cameron and New Order all touring our shores over the first few months of the year.
When the music industry was severely impacted by the COVID-19 pandemic, the Frontier Touring team – as part of the wider Mushroom Group – developed a series of platforms designed to showcase and support contemporary Australian music in an incredibly difficult time: Music From The Home Front, a major televised concert event to pay respect to Anzac Day and thank COVID-19 frontline workers; two seasons of The Sound, a weekly prime-time television program designed to put Australian music on TV screens nationwide; and The State of Music, a live-streamed series developed in partnership with the Victorian Government featuring exclusive interviews and performances from Australia’s brightest musical talent.
Here we are at 2021, hopeful that a new year brings us more gigs, live events and unforgettable moments shared together. Come join us for the ride!