The Frontier Touring Company is one of the most respected, long standing, and proactive concert promoters in Australasia. Formed in 1979, Frontier has had a fundamental role in entertaining Australians and New Zealanders across three decades.
Headed by Michael Gudinski and part of the Mushroom Group of Companies, The Frontier Touring Company has developed into one of the most highly respected touring companies in the Southern Hemisphere and continues to produce some of the most memorable tours to ever visit "down under".
Since forming, The Frontier Touring Company has toured some of the worlds most established and up and coming artists. Many of the most successful tours were the result of years of planning and the gradual (or sometimes meteoric) increase in venue size from tour to tour over the span of an artist's career.
1989 saw a major coup for The Frontier Touring Company with the Frank Sinatra, Sammy Davis Jr. and Liza Minnelli Ultimate Event shows in Sydney and Melbourne. The shows, which were overwhelmingly well received in Australia, sadly proved to be Sammy Davis Jr.'s last trip down under, with the performer passing away the following year.
The Frontier Touring Company continued to raise the bar on tours to Australasia presenting the biggest concerts in the history of Australian rock music with the Guns N' Roses tour at Eastern Creek, Sydney (71,000) and Calder Park, Melbourne (66,000) in 1993. These events have been hailed as the best run, organised and most trouble-free concerts ever. It was to be less than a year, however, before Frontier was to top this incredible success with Madonna's Girlie Show Tour - an event that saw the realisation of five years of planning. It was without doubt the biggest tour Australia had ever seen, with more than 500,000 people attending.
In the 2008 Pollstar End Of Year results Frontier continued it's reign as Australasia's #1 Concert Promoter, coming in the number 15 spot Internationally with its closest Australasian competitor coming in at 27.
In 2001 and 2002 Australia caught Kylie "Fever" and it was literally impossible to move without hearing something relating to Kylie and her sell out concerts. The On A Night Like This tour in 2001 was a record breaking twenty show sell out success across Australia's arena venues. Without doubt the tour launched Kylie to super stardom levels in Australia. In 2002 Kylie returned with the limited date Fever tour of Sydney and Melbourne. All twelve available show dates immediately sold out.
In 2003 The Frontier Touring Company continued to predict trends ahead of the rest. When the name Norah Jones meant little to anyone, Frontier had her signed and committed to tour Australia. Eight Grammy Awards later, with sell out shows across Australia and the world, Norah Jones is now one of the most successful artists this decade, returning in 2005 for a major arena and winery tour.
In 2004 Frontier toured more than 35 individual concert tours. Continuing its tradition of working across a broad spectrum of styles, the company toured acts as diverse as Justin Timberlake, Franz Ferdinand, Elvis Costello, Dashboard Confessional, The Killers, PJ Harvey and Maroon 5. The overwhelming success story of the year was without doubt the Eagles Farewell I tour with 15 concerts selling out across Australia, verifying the bands legendary status yet again and securing them the record of Australia's highest grossing indoor tour to date.
2005 was another massive year for Frontier with Rod Stewart, Bryan Adams, Michael Franti, Xzibit, Diana Krall, Ben Lee, John Legend, Norah Jones, Green Day, Simple Plan, Velvet Revolver, The Dears, Death From Above 1979, Madeleine Peyroux, Dogs Die In Hot Cars, The Used, Foo Fighters, John Fogerty, Black Eyed Peas, and many, many more gracing our shores. 2005 also saw the sudden shock postponement of Kylie's 20 concert Australian Showgirl tour after she was diagnosed with cancer. Determined to complete the tour, Kylie announced rescheduled dates for her revamped Showgirl Homecoming Tour just 12 months after her diagnosis, much to the delight of the tens of thousands of fans who had held onto tickets.
2006 proved to be another huge year for Frontier as the company continued to grow and strengthen its position as Australia and New Zealand's leading concert promoter. James Blunt, Taking Back Sunday, David Gray, Split Enz, Dashboard Confessional, Arctic Monkeys, The Countdown Spectacular, Rockstar - Taste Of Chaos 06, The Strokes, and the Foo Fighters at Sydney Opera House were just a sample of the exciting and diverse talent that toured under the Frontier banner.
Billy Joel, Kylie, AFI, Rise Against, Modest Mouse, Tenacious D, Madeleine Peyroux, Lionel Richie, Tim Finn, The Killers, Crowded House, Arctic Monkeys, Christina Augilera, Kaiser Chiefs, Snow Patrol and many more headed to Australia in 2007, which Justin Timberlake's FutureSex/LoveShow tour had audiences and critics alike declaring it the tour of 2007.
2008 was a huge year for Frontier, with the company scoring the coveted #1 Australasian Promoter spot. With over 40 tours across the year Australian and New Zealand audiences were entertained by some of the world's most exciting artists, including PJ Harvey, Rod Stewart, The Police, Maroon 5, Foo Fighters, Simple Plan, Snow Patrol, Billy Joel, Crowded House, Sting & Edin Karamazov, Anti-Flag, MGMT and Kylie.
2009 followed suit for Frontier, bringing spectacular tours including Kings of Leon, The Black Eyed Peas, Leonard Cohen, The Veronicas, MGMT, Rise Against and Fall Out Boy amongst many others to the Australian and New Zealand concert going public. A significant event for The Frontier Touring Company in 2009 was helping stage Australia's groundbreaking Sound Relief event. Melbourne's event - held at the iconic MCG - drew over 80 000 patrons, cementing it as the largest concert event in Australian history. Bringing together artists including Midnight Oil, Split Enz, Hunters & Collectors, Kings of Leon, Liam Finn and Bliss N Eso, Sound Relief was an event most of Australia will remember for some time to come. The year also saw the launch of our new and improved website with cool added features, enhanced site navigation and a sleek design.
2010 saw Frontier Touring turn 30 and celebrate our 500th tour with the illustrious Tom Jones - see Industry Media Releases section- and an array of massive tours including Leonard Cohen, Eagles and many more. Frontier Touring also had the first show in a new Hanging Rock concert series where the incomparable Leonard Cohen took his infamously serene performances to the iconic Hanging Rock in Victoria's Macedon Ranges.
In 2011, Frontier continued to tour the finest homegrown and international stars with the year seeing the return of Kylie, Kings of Leon, Bryan Adams, Lionel Richie, Stone Temple Pilots and Foo Fighters to name a few, as well as the Australian & NZ live debuts of a new crop including Sleigh Bells, Bruno Mars and Justin Bieber. Frontier also released a comprehensive poster book, 'Every Poster Tells A Story: 30 Years Of The Frontier Touring Co.' (www.frontiertouring.com/everyposter) to commemorate the 30 years in operation, a compendium of artwork from Frontier's 500+ tours documenting the evolving live touring and graphic poster design landscape which has led us to this point.
Here we are at 2012 and we promise you it's going to be another unforgettable year. Spend it with the greatest musical heavyweights of yesterday, the hottest artists and bands around today and the brightest stars of tomorrow. We're ready - Are you?