Many would argue that reselling tickets is purely about market forces - supply and demand. We disagree with this argument as;
- The BUYER has few avenues of recourse if a concert/event is cancelled. A ticket becomes an intangible asset when it is sold by an unauthorised seller. On occasion concerts are cancelled or postponed. Buyers who have purchased tickets via authorised outlets are entitled to a refund within the TERMS OF SALE of the ticket. By buying from an authorised outlet the buyer is assured that they have avenues of legal recourse if a refund is not supplied.
Major promoters such as Frontier Touring have an established reputation of doing the right thing by concert patrons, whereas a ticket scalper most frequently sells under a pseudonym and is not governed by any code of practice. Finding and holding these individuals accountable for a full refund is difficult and in most cases unlikely.
It is important to note that the original authorised ticketing agency/seller can only refund to the original purchaser and not to the person who has bought a ticket from a scalper.
- The ARTIST has the right to set a ticket price for their fans Many touring artists have considerable input into the ticket prices their fans pay to attend their concerts. Green Day, for instance, deliberately set a low ticket price for their 2004 stadium concerts because they wanted to ensure that their real fans could afford tickets. It is the right of every artist to do this.
By on-selling tickets at an inflated price ticket scalpers are taking advantage of both the artist and the fan. The scalper profiteers off the hard work and talent of the touring artist. Frontier does not believe this is fair or right.